Stop using ‘iconic’ exhibition images to promote casino pitch we don’t support, CNE officials tell MGM

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The president of the CNE association accused MGM Resorts International and Cadillac Fairview of misleading Torontonians with their promotional casino resort material, as barbs continued to fly Tuesday between anti-and pro-casino forces.

In a cease-and-desist letter, Brian Ashton demanded the development partners stop the “unauthorized use” of the Canadian National Exhibition’s official images – including the Princes’ Gates, the CNE logo and the 134-year-old fair’s beaver mascot – arguing it suggests the CNE is part of the proposal, or at least supportive.

To the contrary, the association maintains that the envisioned three-million-square-foot complex, with high-end shopping, a hotel, a Cirque du Soleil theatre and a 250,000-square-foot casino, would destroy the annual festival.

“We really feel strongly that their PR efforts are deliberate attempts to mislead Torontonians and our elected officials,” Mr. Ashton said in an interview.

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