Find your niche

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This is easily the most important key to starting your successful business and that is why we put it first. There is no such thing as an industry monopoly. Any industry will undoubtedly have plenty of businesses offering similar or the same product and it can be especially hard for consumers to differentiate between all the options.

The truth is, no matter how talented you are and no matter how awe-inspiring your art may be, many consumers will not be able to tell the difference, and when faced with a choice, they will almost always choose the most convenient option. This is why you need to find a niche product, something that others aren’t offering, something that will make you and your business unique and recognizable.

Maybe that means focusing on portraits if you are an accomplished painter, or 3D designs if you are a graphic artist. No matter what the niche is, you should try to find one. That doesn’t mean you can include your other art in your business, but you will find a much more passionate customer base if you specialize in one type of art and become known for your ability to create that one type of art.

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